3. The Impact Of The Green Supply Chain Management On Environmental - Based Marketing Performance

This study investigated the elements of the Green Supply Chain Management (GSCM) “Internal Environmental Management, Green Purchasing, Green Information Systems, Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery” and its impact on the environmental-based marketing performance . The results of the research showed that each of the studied factors or practices of the Green Supply Chain Manage- ment practices affect the environmental-based marketing performance.