This study investigated the elements of the Green Supply Chain Management (GSCM) “Internal Environmental Management, Green Purchasing, Green Information Systems, Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery” and its impact on the environmental-based marketing performance . The results of the research showed that each of the studied factors or practices of the Green Supply Chain Manage- ment practices affect the environmental-based marketing performance.
Sunday, July 22, 2018
3. The Impact Of The Green Supply Chain Management On Environmental - Based Marketing Performance
This study investigated the elements of the Green Supply Chain Management (GSCM) “Internal Environmental Management, Green Purchasing, Green Information Systems, Cooperation with Customers, Eco-Design and Packaging, and Investment Recovery” and its impact on the environmental-based marketing performance . The results of the research showed that each of the studied factors or practices of the Green Supply Chain Manage- ment practices affect the environmental-based marketing performance.
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BUSINESS RESEARCH - EAB41703 (GROUP: AC20)
GROUP MEMBERS: 1. NUR AZREEN BINTI MOHD RAZIP 62213216071 2. NUR SHAFIQAH BINTI YAHAYA ...

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The purpose of this study is to understand the relationship between green supply chain management (GSCM) practices and fi rm perf...
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The purpose of this paper is to investigate the effect of Green Supply Chain Management practice on firm reputation. To investigate t...
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